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Weird Ideas That Work: How to Build a Creative Company - Robert I. Sutton
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Weird Ideas That Work: How to Build a Creative Company
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A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet,... show more
A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business b
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ISBN: 9780743227889
Publisher: Free Press
Pages no: 240
Edition language: English
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Books by Robert I. Sutton
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