Thinking about starting a business? Already have one up and going? Want to avoid mistakes that can kill you from Day One?

"You Probably Won't Die: 10 uncommon business lessons I learned failing my way to success" is for you.

Chris goes into the ten most important lessons he learned starting his own fitness studio from scratch, and going from $30,000 in debt on Day One to $120,000+ in recurring yearly revenue in less than three years. Far from being only for gym owners, the lessons taught in this book prepare you for some of the biggest challenges you can face owning any business.

You'll find guidance on...

Developing Core Values and Mission Statements
Finding your Vision and spelling it out
Owning a business as an Introvert
Setting goals for the business to see it thrive
Getting your clients results and why it matters
Strategies for continuous professional development
Tracking the money and managing your budget
Developing solid relationships with Clients and Staff
Using failure to springboard towards success


And finally...

Coming to grips when you start to feel frustrated in your business


Every chapter included is a real-world lesson that Chris learned as he fought his way to success in the fitness industry. In entrepreneurship, successfully launching new ventures is incredibly difficult. Starting and operating a small business is filled with ups and downs, but applying the lessons learned here will help you avoid some of the biggest mistakes leaders make.

As the author says...

Read it.
Learn it.
Use it.
Crush it.