Not bad. I was able to take out some interesting point, but sorry they are not that impressive, not that inspiring, not that... revealing. Furthermore, there are serious flaws in the reasoning, making the whole argument weak & vague, especially in the second section "Together".
Bob Dylan, William James, Chris Marzo, Jane Jacobs, Philip K. Dick, Milton Glaser, James Agee, David Byrne, Steve Jobs, Gary Gilmore, brainstorming, Pixar, the Barbie Doll, bourbon and bacon, Shakespeare, cities, bipolar disorder, Second City Improv, The Enlightenment, 3M, Alpha waves, amphetamines ...
"Procter and Gamble had a problem: it needed a new floor cleaner." Has there ever been a more off-putting opening sentence in the history of publishing? Why the fuck should I care about some corporation's business difficulties? This book is supposed to be about imagination and creativity, not entrep...
Imagine is not a how-to book--it’s an entertaining, research backed exploration of creativity with fascinating anecdotes whose topics range from how Bob Dylan writes songs to how masking tape was invented—but reading it sent my mind into an idea-generating frenzy, and it’s filled with information a...
What is creativity? What makes people more or less creative? What brain processes are linked with creativity? How can we bring more creativity into the world?This little book takes a quick look at all of these and more. It’s not a book for the scientist or the scholar but a book for the everyday per...
Review first published on my blog: http://memoriesfrombooks.blogspot.com/2012/04/imagine-how-creativity-Imagine: How Creativity Works states: "The science of imagination doesn't fit neatly on a PowerPoint slide, and it can't be summarized in a subtitle ... Despite all the clever studies and rigorous...
According to Steven Poole review of this book. The book is a shatteringly glib mishmash of magazine yarn, bizarrely incompetent literary criticism, inspiring business stories about mops and dolls and zany overinterpretation of research findings in neuroscience and psychology. More recently, Lehrer a...
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