by Penny C. Sansevieri
I requested this book for review out of curiosity, because a lot of books claim to have the magic secret to book sales and most of them have similar advice, so I wanted to see if the grand claims in the title had anything different to offer.
A lot of the familiar advice about building an author platform was there, but what was different about this book was that instead of just advising authors about tagging their books, it gave some good advice about HOW to tag their books effectively. I got an author friend to test some of the theory and at first, it worked. Her books came up within the first few pages of chosen search terms.
Of course the real trick to that is determining what words people are likely to search on to find your kind of book, but advice for that is given too.
Accompanying the book is a companion book about getting reviews. This was mostly familiar techniques; asking appropriate Amazon reviewers, joining review sites on reader sites, etc. My one niggle was the emphasis on Goodreads, which I would personally tell any author to avoid, or at least to tread very carefully on.
Overall a good choice if you're going to buy just one book on indie book marketing. It has all the advice the others do plus results of the author's own experiments, and a link to her blog where you can keep up on changes in algorithms.