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text 2021-06-10 10:02
Watching the Transformation of Social Media in the Past Decade!

The era of social media hit great advancements with the introduction of Facebook, Linked In, etc. A decade back, many predictions were made about social media. Some anticipated that it would fade away, while others claimed that it would bring new waves for businesses.

From the beginning to present times, in the race of social media application development, several different social media platforms came up and vanished quickly because they lacked the optimum user base.

Just like other entertainment & media app development, there are only a few top social media apps that have gained maximum attention and luckily they have this from the time of app launch. The reason behind this is - there always exists an uncertainty that the app being new, would stop working, which makes the user conscious about privacy and therefore they count only on the top-rated apps.


Let’s see what transformations headed towards in the social world in the past decade:

Real-time interactions

The time is long gone when getting the latest information on the happenings around the world was done through the newspaper. Today, people receive the information at the moment something happens. For this, social media is playing a very important role. Social media users can make any news or video go viral just in seconds. Businesses these days are monetizing and leveraging social media offerings to go viral and trending.

Expanded to businesses

Social media is no longer limited just to making friends or to connecting with friends online. Slowly but for sure, the value of marketing over social media began to appeal to the local businesses rather than just normal individuals. Marketing professionals soon understood that the world is going to travel through social media. Nowadays, a business without a Facebook page may not be considered a business in many aspects.

Used for enhancing CX

Social media platforms are strong marketing tools because customers these days don’t like ads. Using social media, brands and marketers are allowed to interact with the customers on a different and relatable level. Not only this, but social media also provides them with the potential to create more meaningful customer experiences. It allows the customers to raise their concerns and suggestions.

Conversations rather than Ads

The potential to talk directly to customers is extremely valuable and having a healthy interaction may provide better returns. Social media encourages such conversations with its new features and various content curation tools allowing users to enhance their social media experiences as per their preferences. Customers these days are more likely to skip ads, but would positively respond to a message.

Emerging Artificial Intelligence technologies like AR & VR

The social media platforms are aware that embedding the latest emerging technologies is the only way to hold on to the existing users and attract new ones. AI technologies like AR, VR, and other machine learning algorithms are turning out to be a hit on social platforms, giving users an ultimate interface and experience.

You must also read: How AI & ML are Transforming Social Media?

Video Content and Live Streaming Sessions

In the last few years, video content on social media apps has grown to be more prevalent. From Youtube to Instagram, almost every top social media platform has video streaming services. There are thousands of content creators on Youtube and other social platforms. Live streaming has also been popular lately, empowering influencers, brands, etc. to provide interactive live sessions to their audiences instead of scripted videos. One can also invest and expect good returns in media and entertainment app development like video streaming apps.

Read this to know more about Video Content: Future of Marketing in Social Media?

Making Brands Appear More Relatable

Social media sites have provided marketers with powerful platforms for storytelling. Unlike previous generations, customers these days are more inclined towards authenticity and prefer to spend on brands that appear more human and relatable than the old-school marketing platforms. The storytelling concept is unique to consumer experience and the brands profit from this by telling their brand stories and relaying values.

Going through the above-mentioned points, ultimately, social media today is not exactly what it used to be a decade back. And it is also a fact that it won’t be the same ten years from now. The present scenario is quite exciting with all the possible technologies.

To succeed in the long run, one needs to pay attention to these changing trends and learn what works best for their niches for social media.

If you wish to be a part of this trend and you are looking for a social media development company, there can be no better choice than Consagous Technologies.

Consagous Technologies is the top and best social media app development company. With our highly experienced team of developers, we bring you the absolute best social media app with cutting-edge technology-loaded features and whatnot. Our team has experience in serving clients from various industries. We are also a top mobile app development company in the USA. To know more about us visit consagous.co now!

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text 2021-01-11 11:47
Video Streaming Apps - Attributes and Development Costs
Entertainment app development has been rising steadily in the past few years, and video streaming apps have played a huge role in it. But what are video streaming apps? We try to answer that, and also include the costs associated with the development and some of their features.

Remember those days when we used to wait for our favourite shows and movies to be shown on TV? Cable TV was something that held unimaginable levels of attraction, with immense happiness associated with its viewing experience.


Those blissful days of TV are now gone.

Stats from Cable Compare show that the cable TV industry is going to fall below 50% by the year 2023. Also, a stat on Tech Jury read that more than 39.3 million people cut down their cable TV connections in 2019.

These figures speak a lot about how the interest towards cable TV has been on its road to decline over time.

The present audience today comprises largely millennials, wishing to have everything as soon as possible. They no longer want to wait for movies and matches, preferring video streaming apps to consume their favourite content.

Video streaming apps have in fact, become one of the most popular kinds of apps in the entertainment app development domain.

About On-Demand Video Streaming App

VOD (Video-on-demand) app is a system where users can access TV shows, movies, and web series that they wish to watch. The only things needed are good connectivity and a device to login with the app, and you are good to go.

Most of the video streaming apps come with a subscription fee that users need to pay for regular access. There are some apps where you can enjoy free access for a limited period of time, and then pay the regular subscription fee if you like the content.

Types of Video Streaming Apps

On-demand video streaming apps can be divided into two broad categories- live video streaming apps and on-demand video streaming apps.

* Live Video Streaming

The concept behind live video streaming is quite simple- a Content Delivery Network (CDN) transmits data continuously to multiple platforms and devices through multiple cameras that record a particular event as it happens.

Such apps provide users with a platform to access media through a cohesive interface, through connecting with a server.

* On-Demand Video Streaming

On-demand streaming apps are pretty simple to use and manage, as they can be accessed at any time. This happens because the media files of these apps get uploaded to the server before being made available to users, but only if the platform itself is using one.

The process happens automatically whenever a user attempts to access a file.

Why Now is the Right Time to Invest in a Video Streaming App

According to Statista, a huge majority of consumers in the USA are paid members of one or the other streaming app. To add to it, the streaming video on demand market in the US is almost 40% of the global share, which is a huge number in every sense.

These stats will surely become more and more dominant in the favour of streaming apps in the coming years. Investing in a cutting-edge video streaming app is a decision that can prove to give you amazing returns in the time ahead.
Must-Have Features of Video Streaming Apps

Here are some of the features that are surely going to make your video streaming app an absolutely amazing one-

1- Login through Social Media Platforms Among Others

A video streaming app should provide multiple options for supremely easy registration and sign-up process, and not a tedious process where all details have to be typed manually. Registering through social media platforms is a great bet, as it minimizes the effort required from the user, saving unnecessary bounces.

Entertainment app development solutions can be taken to another level with simple sign-up processes through social media platforms.

2- App Orientation

Taking new users through the entire app makes them hooked to your app right from the very first time. Making them familiar with the entire navigation and every single feature of the app goes a long way to ensure that they keep coming back.

3- Adjustable Streaming Quality

If it’s a video streaming app, the audio and visual quality will obviously be the most crucial aspects for making the app successful. High-quality video with the needed bandwidth will definitely get more new users on board.

To add to it, the app should be capable enough to adjust its video quality in tune with the quality of the network connection on the device that’s being used for the app.

Video Streaming Apps- Development Costs

As far as the costs of developing a video streaming app go, setting up the required infrastructure for it can cost around $1100-$1200 per month. This figure includes a dedicated server as well as a Content Delivery Network.

The hosting costs will definitely shoot up as more and more users start using the app. Adding to the costs will be the development team, that will include a blend of designers, programmers, QA analysts, UI/UX designers, and more.

$5000 per specialist, along a timeline of about six months can be a feasible amount for a quality video streaming app.

While the prospect does seem a little expensive, you can hire a development company that’s perfectly experienced but operates from another geographical region.

With high growth in the viewership of video streaming apps, users get the privilege of logging in anytime they want to. As long as connectivity is good, there will be no problems in having a great experience at all.

You can get an amazing video streaming app developed with Consagous Technologies. The company offers delightful media and entertainment app development solutions that will ensure a great output to your vision.
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text 2020-01-16 12:34
Playout Automation Industry Development Opportunities, Business Strategies, and Forecast, 2025

The global playout automation market is anticipated to expand at a significant CAGR of 15.67% in the upcoming period as the scope, product types, and its applications are increasing across the globe.


The key points of this report are:

• To analyze global Playout Automation status, future forecast, growth opportunity, key market, and key players

• To present the Playout Automation development in the United States, Europe, and China

• To strategically profile the key players and comprehensively analyze their development plan and strategies

• To define, describe and forecast the market by product type, market, and key regions


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Market Segment:


The key players covered in this study

• Evertz Microsystems
• Grass Valley
• Harmonic
• Snell Advanced Media

Market segment by Type, the product can be split into

• International Broadcasters
• National Broadcasters


Market segment by Application, split into

• Movement
• News
• Entertainment
• Animation, Education


Market segment by Regions/Countries, this report covers

• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America


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text 2020-01-16 12:07
Post-production Industry Emerging Trends, Revenue Driving Factors, and Forecast, 2025

Globally, the post-production market is predicted to grow at a CAGR of 7.94%, providing numerous opportunities for market players to invest for research and development in the post-production market.


The key points of this report are:

• To analyze global Post-production status, future forecast, growth opportunity, key market, and key players

• To present the Post-production development in the United States, Europe, and China

• To strategically profile the key players and comprehensively analyze their development plan and strategies

• To define, describe and forecast the market by product type, market and key regions


Get Sample Copy of this Report @



Market Segment:


The key players covered in this study

• 21st Century Fox
• AT&T (WarnerMedia)
• Comcast


Market segment by Type, the product can be split into

• Visual Effects
• 2D-To-3D Conversion


Market segment by Application, split into

• Movies
• TV
• Commercials And Online Videos


Market segment by Regions/Countries, this report covers

• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America


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text 2019-11-08 09:29
Virtual sports betting is integrated with innovative and highly advanced graphics that attract players

Global Sports Betting Market is estimated to grow significantly in the forecast period owing to the rapidly growing preference for digital platforms and growing internet penetration that gives easy accessibility to customers for online sports betting. Sports betting is a kind of gambling activity that involves prediction of a sport result and placing wagers accordingly. Sports betting is similar to the traditional probability games like dice, roulette, or cards.


Digital revolution in sports industry is the primary factor responsible for the growth of sports betting market. Digital platforms allow customers to place bets from any remote location around the world. The growing popularity of e-sports is forcing bookies to bet on different e-sports matches, now including tennis, golf, and rugby. The growing volume of betting is driving the revenue generation across the sports betting market.


Extensive use of digital platforms and increasing demand from customers (betting supporters) is driving the growth of sports betting market. The rising popularity of virtual sports betting is one of the key trends in sports betting market. Several bookies prefer virtual sports betting due to increasing fascination of online and sports video games. Virtual betting is impartial since it predicts the results from the computer algorithm. In addition, virtual sports betting is integrated with innovative and highly advanced graphics that attract players.



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The high-quality videos of events and matches offer expansive opportunities for customers in online sports betting market. Moreover, the increase in number of initiatives taken to legalize sports betting will affect the growth of sports betting market in the years to come. However, sports betting market is facing few downsides like stringent government regulations for most sports, lack of consumer awareness and the growing rate of criminal activities.


Sports betting market is categorized on the basis of type, application, and geography. On the basis of type, sports betting market is divided into association football (soccer), American football, basketball, hockey, mixed martial arts, and boxing. Based on application sports betting market is divided into draw games, instant games, lotto, numbers games, and others.


Geographically, sports betting market can be segmented as North America, Europe, Asia Pacific, and Middle East & Africa. The Americas are predicted to be the major revenue contributors to the sports betting market due to the extensively rising popularity of sports betting in this region. The prominent players in sports betting market include Lottery, William Hill, Bet365, Ladbrokes, Paddy Power, Bwin, Betfair, Unibet, and Paddy Power Betfair among others.


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