Color Psychology and Your Website. There's general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red is an energizing color wont to convey love, power, and even aggression. Pink is a softened version of red, romantic and hopeful, soothing and compassionate. Yellow connotes joy. Orange is a soothing color, representing the warmth of home, food, and family. Blue makes us think of purity, dependability, and peace. Gold is a luxury color as much as gold is a luxury item. the good news is that you don’t have to become an expert on color psychology. To increase your conversions, then it's best to connect with the expert web designers in Aurora, CO.