logo
Wrong email address or username
Wrong email address or username
Incorrect verification code
back to top
Search tags: research
Load new posts () and activity
Like Reblog Comment
text 2021-04-14 08:03
The Evolution of Market Research—A Brief History, Part 1

Like any industry, insite research has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years.

There is no doubt that market research has benefited from technology. Data collection used to be a laborious and slow undertaking, taking weeks to collect. Nowadays, researchers can gather more data within hours. Technology also allows market research recruiting teams to access a more culturally, ethnically, and geographically diverse group of people to participate in studies.

A Brief Timeline of Market Research from the 1920s-1960s

1920s: Market research as we know it today can be credited to Daniel Starch, who first developed methodologies for studying and testing market research in advertising. His creation of the Starch Test was the first tool that attempted to measure how effective magazine and newspaper ads were. For the first time, companies could know if people remembered seeing their ads, and what effects (if any) they had on behavior.

1930s: Most Americans are familiar with the Gallup poll, as it’s often referenced when taking the pulse on public opinion on a wide range of topics. George Gallup was a numbers guy and realized that small samples of the populace could generally predict attitudes. The surveys and polls (quantitative research) that are still used today can all trace their origins to George Gallup.

1940s: Most market research involves focus groups. Because focus groups are so ubiquitous, it’s easy to forget that they didn’t exist prior to the 1940s. The impetus for focus groups, or ‘focused interviews’ as they were known, came about during WWII, as a way to measure reactions to anti-Nazi radio broadcasts. What was discovered while testing various messages was that you had to drill down to gain further insights into how participants felt and reacted to the messages. This was the dawn of qualitative research consultant.

1950s-1960s: During this period was the heyday for motivational and consumer behavior research, as well as a leap forward in predictive statistical techniques developed by Paul Green. The developments in market research recruiting firms during this era had a massive impact on advertising. Using in-depth interviews, brands were able to dig deeper into peoples’ desires and create ads that were relevant to the masses.

In our next blog we’ll pick up in the 1970s to our present decade. While the methodologies and tools have evolved over the years, what has remained the same is that market research is the only way companies can gain insights into consumer behavior and motivations.

Wanting to find the best people to participate in your Market Research Study? Contact us Today!

Original Reference: https://bit.ly/3sMOw58<br

Like Reblog Comment
text 2021-04-10 08:22
3 Hazards of DIY Market Research Recruiting

Market research recruiting seems simple enough: find people who can answer questions and share insights about a product or brand. How hard could it be? Similar to watching professional athletes make their sports look effortless, market research recruiting is no different. While recruitment may seem easy, there is a lot of work and coordination that goes on behind the scenes.

It’s been a while since we last covered the topic of the pitfalls of DIY recruiting, so we figured it’s time to revisit the topic, especially as businesses and organizations are ramping up to complete market research studies.

DIY Hazard #1: Shifting timelines

It’s rare for market research recruitment studies to stay true to the original schedule set forth. Experienced research consultants know that creating the initial schedule is more of a guide, and is likely to be modified many times before completion. Delays can be caused by any number of reasons. Sometimes a product or device to be tested doesn’t ship in time or perhaps the organization commissioning the study wants to expand or narrow its scope. Over the many years we’ve recruited for market research, it’s rare that we’ve seen a study adhere to its original scope or schedule. Flexibility is key and being nimble and quickly filling a study with the right people requires a devoted team whose sole focus is on recruitment.

DIY Hazard #2: Managing No-Shows

Managing market research no-shows creates a last minute scramble for the moderator and recruiter. Similar to shifting timelines being a given, most market research studies involve last-minute substitutions. Sometimes respondents need to be replaced because they’re a no-show, and other times the moderator realizes that a participant isn’t qualified and slipped through in spite of the screening guide questions. Trying to manage and mitigate the scramble of last-minute changes is stressful enough. This is often a breaking point for DIY recruiting teams, as they don’t have the infrastructure in place to quickly find replacements, nor do they know to recruit extra participants who can quickly substitute no-shows or misfits.

DIY Hazard #3: Recruiting for Online Studies

With so many insite research and consulting now being conducted online, in part because of Covid-19, there are additional steps required when recruiting for online focus groups. DIY teams may not be aware that in addition to vetting qualified participants, they need to also test and screen for technical and digital aptitude and connectivity. This is especially true when recruiting older demographics. While these participants may be fully qualified to fill a study being conducted in person, they may not have the skills or equipment to participate digitally.

There are many other hazards to DIY recruiting, beyond what we’ve listed here, but hopefully this gives you an idea of some of the challenges. When recruiting for any market study, whether big or small, it’s best to partner with a nationwide recruitment agency.

Contact us today to learn more about finding the best participants for your next study.

Original Reference: https://bit.ly/3mAZZ5p

Like Reblog Comment
text 2021-03-27 10:55
5 Reasons to Invest in Market Research Now

Anyone who works in market research, and its related fields (market research recruitment), understands the value of conducting market research studies. What may seem so obvious to us, isn’t necessarily understood by those who haven’t benefited by market research. In today’s blog we’ll highlight five benefits of conducting a market research study. Keep in mind that sometimes there are very specific reasons to conduct market research, such as: testing UX design; product testing; brand identity; and testing start-up ideas. Even if your market research study has a very specific scope, you’ll end up learning a lot more about your product or idea and customers. Of course there are more than five benefits to market research recruitment agencies, but for brevity, we’ll focus on some of the main ones.

1.) Identify Business Opportunities

Market research studies reveal who your target customers are and how you can reach them. Armed with this information, your teams can explore ways to expand market share through strategic partnerships or relevant product offerings or upgrades.

2.) Minimize Business Risks (especially startups!)

The odds of a start-up business lasting five years or more is about 50/50, according to the SBA. There are many challenges facing new businesses with cash-flow being one of them. It’s sometimes hard to justify spending money on market research when a fledgling startup, but it can be money well spent helping ensure that your business or idea isn’t one of the 50 percent that don’t make it beyond five years. Conducting ongoing market research during the early years can help in a number of ways. For example:

1.) You can test products and design ideas before launching. By testing your concepts on a small subset of your target audience you can get invaluable feedback and implement the changes before committing to a full launch.

2.) You can learn why customers aren’t returning. A quantitative or qualitative study can help reveal why customers aren’t returning, and what the barriers are.

3.) You can gain insights into decreasing sales. Maybe your product has a flaw that isn’t readily apparent or perhaps your UX platform is cumbersome and doesn’t make it easy for customers to get the information they’re looking for or complete a purchase. The problem is, you won’t know until you drill down and learn what the issues are for customers.

3.) Know Where to Direct Precious Advertising Dollars

From startup businesses to legacy brands, knowing where to direct your advertising budget always makes fiscal sense. Insite research and consulting studies can identify which channels to reach your intended audience and which messages or images they’re most likely to notice. Whether your brand engages in traditional marketing campaigns (television, radio, etc.) or online, knowing where your customers are and how to reach them ensures you’re not wasting time and money in your advertising efforts.

4.) Improve Goal Setting for Your Business

Goal setting often includes increasing sales or customer reach. These are worthy goals for any business, but are unrealistic without deeper insights into your target audience. Is there room for growth, or is your market saturated? How is your competition perceived within your market? Are you missing out on certain demographics because your product isn’t culturally sensitive? All these questions, and more, can be answered by conducting market research. Reaching certain goals is hard enough, but without a roadmap, it’s near impossible!

5.) Fact-Driven Strategic Planning

Anyone who has read the book, Thinking, Fast and Slow by Daniel Kahneman knows that humans are notorious for our cognitive biases. There are hundreds of examples where a business leader followed a hunch, when really s/he should have followed the facts. Market research is a sure way to separate hunches from facts. When making strategic plans for your business, you want your information to be factually based. It isn’t uncommon for a business team to have a supposition that is refuted by conducting market research. Market research provides your organization with facts helping your teams make informed decisions.

There is an oft-quoted saying, “The best time to plant a tree was 20 years ago. The second best time is right now.” Substitute ‘conduct market research’ for ‘plant a tree’ and this quote applies to any business, large or small.

To Find the Best Participants for Your Market Research Study, Contact us Today!

Original Reference: https://bit.ly/2OShZvF


Like Reblog Comment
url 2021-03-13 13:02
Metaphysics of Sound In Search of the Name of God New Historical Romance Novel Release 2021 Free this Weekend
Metaphysics of Sound: In Search of the Name of God - Nataša Pantović Nuit

Metaphysics of Sound: In Search of The Name of God

 

or A Brief History of the world Beyond the Usual 

 

Join Nataša Pantović, Maltese and Serbian researcher of ancient world’s, on a mind-boggling tour of history and sounds - from the Ancient Sumerian Priestess Sin Liturgy right up to the development of Ancient Greek and Cyrillic alphabet. This new novel contains a dialogue between two European cultures, Roman and Greek from an Ancient Slavic perspective, an intimate encounter of Balkan, its history and culture, a glimpse into the evolution of Ancient Egyptian’s, Ancient Maltese, Ancient Greek - Ionic and Slavic sounds.

 

Metaphysics of Sound in Search of the Name of God or a Brief History of the World Beyond the Usual by Natasa Pantovic

 

A Brief History of the world Beyond the Usual (the subtitle of the book) contains the historical overview of the development of people, sounds and symbols as frequencies. In the story, Ivana Šeravac was about to turn 30 when she found herself on a train journey to a Montenegro’s monastery Ostrog. Ivana’s travel companion, we are told, is David Archer who happens to be in Montenegro on a research trip related to his Phd work in London. “In search of the Name of God” we follow Nataša’s life-long research into the oldest recorded history of Europe, the 21 symbols of Ancient Serbian Vinča’s pottery, the 1st ever published Sumerian Liturgy for the Moon Goddess SiN by a Sumerian Priestess, Ancient Greek Herodotus and his encounter of Slavs, the Orphic Rituals with its Text of Derveni Papyrus from Macedonia, and the spread of the Dio-Nysus cult in the European Balkan.

Source: www.amazon.co.uk/Metaphysics-Sound-Search-Name-God/dp/9995754460
More posts
Your Dashboard view:
Need help?