'99 francs' is a very enticing read. Beigbeder, who used to work as a publicitary agent, wrote a vehement attack on the world of billboards, catchy slogans and consumerism. And what's even more - it's pretty damn funny.We follow the adventures of a publicity hotshot called Octave, who is writing dow...
Yeah, this is just one of those books that people read because it's been talked about so much. Beigbeder is also a journalist, and he was all over the TV when this book was first released.
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