In the business world, USP is often referred to as the "Unique Selling Proposition." In the context of this book, however, USP refers to the "Unique Serving Proposition." It can be found at the intersection of Ministry and Business highway.

I trust that this book will inspire you to walk in your USP.

I caution you that though this book can be quickly read in a short period of time, you will gain immense benefit by pressing the pause button periodically to spend time reflecting on the relevance of the points you read along the way.

The target audience for this book includes:

Ministry Executives/Ministry Leaders

Who want to:

- Turn their big vision into a reality and model an example of collaboration and networking for their members

- Gain access to resources and connections that will help them create programs and community-based solutions focused on restoration of the family and eliminating the spirit of poverty.

II. Corporate Executives/CEOs

Who want to:

- Have more connection between their career and calling, who want to live in the realm of "AND" and not "OR” and who want to heed their call

- Sow into something other than their business