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Actionable Gamification: Beyond Points, Badges, and Leaderboards - Yu-kai Chou
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Actionable Gamification: Beyond Points, Badges, and Leaderboards
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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into... show more
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a re
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ASIN: B00WAOGY4U
Publisher: Octalysis Media
Pages no: 515
Edition language: English
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