Reviews of book: All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - Community Reviews back

by Seth Godin

A Bookworm's Definitive Story rated it

12 years ago

text All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

As a marketer, Godin is a Purple Cow.As a book writer, he is a mess."By telling you a story about how my books fit together, I make it easier for you to understand the big picture, to spread the ideas, and, maybe, to buy some more books."This book is pretty much like those seminars about entrepreneu...

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