Ambitious Brew: The Story of American Beer
by:
Maureen Ogle (author)
Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the...
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Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation’s most popular beverageand brewing was the nation’s fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again.Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.
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Format: paperback
ISBN:
9780156033596 (0156033593)
ASIN: 156033593
Publish date: October 8th 2007
Publisher: Mariner Books
Pages no: 432
Edition language: English
Series: Johns Hopkins Studies in the History of Technology
Another find at the public library. However, I did go ahead and order it for our library at UHD as well (being the Arts and Humanities Librarian, books like this fall under my area). I don't rate it higher because, while very interesting, it can be a bit slow on the pacing at times. See my note abou...