The book didn't live up to its title, even though it was preaching to the very much converted. Maybe it's like the old show biz joke: a man goes to a booking agent and offers to show him a once-in-a-lifetime act. He then sets himself on fire and disappears. "Great, what else do you do?"
A must-read, especially if you write for a living, or watch any amount of TV news, ever.
If you've read, and liked, [b:Brave New World|5129|Brave New World|Aldous Huxley|http://ecx.images-amazon.com/images/I/41SJW829TEL._SL75_.jpg|3204877], this is a great non-fiction companion book.