Art Weinstein, Ph.D, is Chair and Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida. He is an expert in customer value and B2B market segmentation. He has provided training and consulting for some of the leading technology companies in the world such as Bayer Diagnostics, Citrix Systems, Cordis Corporation (Johnson & Johnson), Hewlett-Packard, Intel, Motorola, and Novartis/Sandoz. In addition, his customer-centric solutions have been sought by publishers, service firms, universities, government agencies, and trade associations. Dr. Weinstein is the author of 7 books and more than 75 scholarly articles and trade papers dealing with customer-focused marketing strategy. His newest book is Superior Customer Value - Strategies for Winning and Retaining Customers, 3rd edition (2012).www.artweinstein.com