Balancing Corporate Scorecard 2.0 CD
A CD-ROM-based interactive simulation (Windows only) that allows users to run Sentra Software, a small but growing producer of data-mining software. At the start of the program, users are introduced to Sentra and receive a tutorial on the Balanced Scorecard. Then, they run the company from a...
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A CD-ROM-based interactive simulation (Windows only) that allows users to run Sentra Software, a small but growing producer of data-mining software. At the start of the program, users are introduced to Sentra and receive a tutorial on the Balanced Scorecard. Then, they run the company from a control panel, making critical pricing, headcount, and investment decisions, while gradually constructing their own scorecard. Coaching segments, triggered by the user&s decisions, enrich and facilitate the learning experience. An extensive debrief section helps elaborate and drive home the balanced scorecard concepts learned while running Sentra. Balancing the Corporate Scorecard 2.0 is a faster yet more content-rich replacement for the original version. Educators interested in adopting this product for classroom use should call 1-800-545-7685.
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Format: papier
ISBN:
1578512271
Publisher: Harvard Business School Press
Edition language: English