"Editor's Pick" -- journalism.co.uk, The Essential Site for Journalists"Bob Conrad is one of the better but somehow underrated thinkers in the field." -- Rich Becker"He's a thinker in the field of PR. He likes to grab hold of stories that are handled poorly or handled well, and always offers very thoughtful analysis of what went wrong or right. And even better, Bob will throw his expertise into the mix and help a cause along if he sees fit. The stories that come out of doing that make his site worth a thorough read." -- Ryan Jerz"Bob Conrad's Reno Bystander Effect Story Is, Sadly, Painfully Right." -- Dullard Mush"I read Bob's blog religiously, as his views and recommendations are always on-point, concise, and insightful." -- Larry DeVincenzi, SmartBrand"Bloggers say Twitter's voter fairness and accuracy project less fair, accurate than voting." -- K.C. Jones, Associate Editor, Information Week"No matter who you are, or how you interact with the on-line world, this book is a good reminder that the ultimate goal of communication is the dissemination of truth." -- Ron Andersen, This Is Reno------------Bob Conrad is the author and co-author of numerous research publications, magazine articles and posts about public relations, science, marketing and social media. His blog received an “Editor’s Pick” from the U.K. Journalism.co.uk, “The essential site for journalists,” and his work has been featured in Information Week, Bulldog Reporter, PRSA’s TACTICS and other sites and publications. He is the author of the following books:* (Book / Ebook) The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism (available at Amazon.com)* (Ebook) Strategic Advising: An Interview with Jim Lukaszewski* (Forthcoming) Spin! How the News Media Misinform and Why Consumers MisunderstandBob is accredited in public relations and previously served as a director of marketing communications at the University of Nevada, where he is currently completing his doctoral degree. He is a member of the Public Relations Society of America, the National Association of Science Writers and the Association for Communications Excellence.He was also the founder of Bridge2Science, which connected writers and reporters with scientists and other experts until it was folded into Help A Reporter. He is co-founder of ThisisReno.com, an award-winning community-based news site for northern Nevada.He runs a consulting agency at www.conradcommunications.com.