Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.He is author of "Marketers Are From Mars, Consumers Are From New Jersey", "101 Contrarian Ideas About Advertising," (which became the #1 selling advertising book at Amazon,) "The Ad Contrarian," and "Quantum Advertising." He also writes "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on the board of the Advertising and Marketing International Network, and the Foundation for Osteoporosis Research and Education, and has also served as Special Assistant to the Executive Director of the California Academy of Sciences.Bob is a frequent speaker at industry conferences, business meetings, and advertising events.