Have you heard of Web 2.0 and Social Media Marketing? Do these sound like high tech terms? The majority of people on the internet are using these things each day. Are you on Facebook or MySpace? Did you ever Digg a web page? Those are examples of Web 2.0 and Social Media Marketing. There seem to be an unlimited number of social networking web sites, but one key is knowing which sites are beneficial for you. Another key is understanding how and why to use them. Those are just a couple of things this book can answer for you in a down to earth and conversational manner.  Award winning author Nikki Leigh explains branding, viral marketing, Web 2.0, blogs, podcasting, virtual tours, social networking and social bookmarking sites and much more. With that information and over 1000 resource links, this is a book that you will turn to again and again as you create an expanded and effective presence on the Internet to promote yourself and your books. Introduction to Online Book PromotionPart One - Prepare to Use the Internet to Promote Your BooksChapter One - Online Promotion BasicsChapter Two - Identify Your Target Market and Create A BrandChapter Three - Financial and Personal Benefits to Promoting on the InternetChapter Four - What is This Thing Called Web 2.0?Chapter Five - Viral Marketing - What Is It and How Can It Help MePart Two - Social Sites: Where to Find Them & How to Use ThemChapter Six - Social Opportunities OnlineChapter Seven - Large Social Site OptionsChapter Eight - Social Sites That Focus on Books and AuthorsChapter Nine - Social BookmarkingPart Three - Use Blogs for PromotionChapter Ten - A Blog Is a NecessityChapter Eleven - Are Blogs Useful for PromotionChapter Twelve - Use a Virtual Blog Tour to Promote Your BookPart Four - Use Audio and Video Multi Media to PromoteChapter Thirteen - Book Trailers - What Are They and How Can You Use TheChapter Fourteen - Creating a Book TrailerChapter Fifteen- Internet Radio Shows and PodcastingAppendixAppendix A - Online ForumsAppendix B - Sites That Charge to Promote BooksAppendix C - Author Interview OpportunitiesAppendix D -Blog ResourcesAppendix E - Sites to Post Book TrailersAppendix F - Radio Shows for Author InterviewsAppendix G -Google Products to Use in PromotionAppendix H - Book Prom 201 Participants