Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Format: paperback
ISBN:
9780749444334 (0749444339)
Publish date: October 1st 2005
Publisher: Kogan Page
Pages no: 260
Edition language: English
We love failures. Not ours, of course not! But we love it when a brand of some criminally rich corporation fails. Didn’t we use to make fun of Microsoft’s Windows NT? Remember Windows NT? The one we "lovingly" called “Neanderthal Technology”? In the same spirit, Matt Haig has written Brand Failures...
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