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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models - G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
by: (author) (author) (author)
Format: ebook
ISBN: 9781118095942 (1118095944)
Publisher: John Wiley & Sons
Pages no: 218
Edition language: English
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Other editions (7)
Books by Paul B. Brown
Books by G. Michael Maddock
Books by Luisa C. Uriarte
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