Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Publish date: March 6th 2014
Publisher: Random House Business
Pages no: 320
Edition language: English
I listened to the audio book and it is a good example of finding a blue ocean without any patent protection in a crowded, competitive space. The book is good from a business perspective though it now well written or put together. It was a tad too long for my liking and I believe could have been ...
I received this book through Goodread's giveaway fo a n honest review.Definitely a good book for those who like LEGO'S and wants to know more about not only their past, but what they learned from it. While this had some slow and dull parts for me, it picked up again. One can learn very good tips f...