Bruce I. Newman (Ph.D.) is Professor of Marketing and Wicklander Fellow in Business Ethics in the Department of Marketing, Kellstadt Graduate School of Business at DePaul University, USA. He received his B.S, M.B.A. and Ph.D. all from the University of Illinois at Urbana-Champaign in marketing, and specializes in political marketing, consumer behavior, and customer and voter choice behavior. Dr. Newman is considered the leading scholar in the world on the subject of Political Marketing and Political Branding. He has held visiting scholar positions at several universities, including Stanford University, the University of California-Berkeley, and more recently at Meiji University in Tokyo, Japan. His publications have appeared in top academic journals, including the Journal of Consumer Research, Journal of Business Research, Psychology & Marketing, among others, as well as in chapters in several handbooks on the subjects of political marketing, political communication and persuasion and social marketing. Bruce has published 14 books, some of which have appeared in Chinese, Korean, Hungarian and Italian. He is the author of The Marketing of the President (Sage, 1994); The Mass Marketing of Politics (Sage, 1999); editor of the Handbook of Political Marketing (Sage, 1999); co-author with Wojciech Cwalina and Andzrej Falkowski of A Cross-Cultural Theory of Voter Behavior (Haworth Press, 2008) and Political Marketing: Theoretical and Strategic Foundations (M.E. Sharpe, 2011); and, most recently, the author of The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Press, 2016). He is the founding Editor-in-Chief of the Journal of Political Marketing, now in its fifteenth year. Dr. Newman is a recipient of the Ehrenring (Ring of Honor) from the Austrian Advertising Research Association, and advised senior aides in the Clinton White House in 1995-1996 on communication strategy. Dr. Newman is a frequent contributor to the media, appearing on both national and international talks shows including NPR and BBC, among others. His Op-Ed articles have appeared in a broad range of publications, including the Chicago Tribune, The Christian Science Monitor and on CNN.com. Dr. Newman has been invited to give Keynote Addresses in over 30 countries (go to www.orate.me for more information on topics he can speak on). Bruce is Principal of Newman & Associates LLC, a consulting firm specializing in consumer research, image management and marketing strategy.