London is a centre of cutting-edge fashion - in Buttoned-Up, the creators of 'the best fashion mag out there', Fantastic Man, tell the story of London style through the history of the button-down shirt - part of a series of twelve books tied to the twelve lines of the London Underground, as Tfl celebrates 150 years of the Tube with Penguin. Praise for Fantastic Man magazine: "The best fashion mag out there ...Fashion-forward, clever, deeply engaged with the fashion world...Fantastic Man is better designed, better photographed and rafts more stylish than the competition. If you buy only one men's fashion magazine, it should be this one', San Francisco Chronicle Gert Jonkers and Jop van Bennekom are the creators of Fantastic Man, a formal and intelligent men's fashion magazine that positions itself above the commercial fray with a singular tone and elegant design. In 2010 they launched the female counterpart of Fantastic Man called The Gentlewoman, a modern ladies style journal.