by Martin Lindstrom, Paco Underhill
Fascinating read if you're into marketing or studying consumer buying patterns.
Why oh why do we buy? Martin Lindstrom's Buyology: Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question. Lindstrom explains the methods and mechanics used to judge our true buying tendencies. A brief history on past failed practices to elicit this ...
Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. This book is structured pretty much like an episode of America's Next Top Model: recap of previous episode! glamor shots of author! two minutes of "what you'll see next"! commercial break! recap of what we just t...
I started reading this, and I just could not get into it. I guess I was not in the mood to read about neuromarketing studies no matter how compelling the findings may be (at least according to the author). The book may be interesting to someone else, but it certainly did not grab or keep my attentio...
There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and more subtly manipulative thanks to guys like Martin Lindstrom. He seems a little conflicted about what he does - on one hand he tries to come off as a consumer advocate, exposing marketing tric...
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