At age 26, Chip Conley started out as a rebel entrepreneur, building one of America's most successful boutique hotel brands, Joie de Vivre. As the company's leader for 24 years, Chip was honored as the "Most Innovative CEO in the Bay Area" by the San Francisco Business Times in 2007 and JdV was named the "2nd Best Place to Work in the Bay Area" in 2008. He is the author of three books including the bestseller PEAK: How Great Companies Get Their Mojo from Maslow, where he illustrates how he created an enlightened business model focused on his employees', customers', and investors' highest needs. One of the world's leading practitioners of emotional intelligence in business, Chip has shared his philosophy from the main stage at TED, to the creative studios at PIXAR, to the country's top academic institutions -- challenging today's leaders to count what really matters in business and in life. No longer a Chief "Executive" Officer, Chip is now a Chief "Emotions" Officer and in his new book, EMOTIONAL EQUATIONS: Simple Truths for Creating Happiness + Success (January 2012, Free Press), he explains how being proficient in both psychology and business is the smartest means of being successful as a 21st century leader.