Chris has 20 plus years of experience in marketing and communications. He thrives around solving complex communications and marketing issues in industries as diverse as technology (AMD, AT&T, Dolby Laboratories, HP) and human rights (Oxfam). He is the co-author of 2011 book "Social Media Judo - The essential guide to mastering social media and delivering real results for your brand," and teaches social media marketing at The University of Texas. Chris has always been a pioneer in identifying and leveraging multiple disciplines and media to drive results and sales for the brands he has represented. Proof of this is seen in just a few of his many accomplishments. These include:* He was the leader of the PR team that helped launch DVD technology 1995 with Philips Electronics after winning a bitter standards battle with Toshiba. * Chris is also credited for launching one of the first corporate social media programs at AMD in 2005, leading numerous brands to call on AMD for guidance and advise on their burgeoning social programs.* In 2009, his "31 Days of the Dragon" campaign reversed the fortunes of HP's flagship laptop. After less than three months, the "$5,500, 25-inch "Dragon" laptop was sold out after being labeled as "virtually unsellable" by HP leadership after nine months of poor sales and countless failed marketing and promotions. The trackable sales success of this campaign has led it to become one of the most recognized and copied social media campaigns ever.* After founding one of the first social media marketing agencies Ivy Worldwide in 2007, his campaigns won top honors from the Word of Mouth Marketing Association (WOMMA), Summit International, ad:tech and Promo Magazine, many others. Chris has now turned his sights on digital sales and communication transformation. Using social, marketing and content strategies together, he is helping clients differentiate their brands and offerings in the very crowded markets they serve. By identifying how and where to they should engage their customers, Chris and his team develop strategies and campaigns that enable them to have deeper, more natural conversations with prospects that drive sales.