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Chris MacRae's Books back

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Mapping Intangible Assets - Chris MacRae, William Gordon, Allan Mitchell
Mapping Intangible Assets
by Allan Mitchell (author), Chris MacRae (author), William Gordon (author)
publisher: John Wiley & Sons
format: hardcover pages: 256
language: English
ISBN: 0470857390 (9780470857397)
The Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts" - Chris MacRae
The Brand Chartering Handbook: How Brand Organizations Learn "Living Scripts"
by Chris MacRae (author)
publisher: Addison Wesley Longman
format: hardcover pages: 413
language: English
ISBN: 0201877430 (9780201877434)
World Class Brands - Chris MacRae
World Class Brands
by Chris MacRae (author)
publisher: Addison Wesley Publishing Company publish date: July 1st 1991
format: paperback pages: 196
language: English
ISBN: 0201544075 (9780201544077)
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