Claire Rowland is an independent UX design, research and product strategy consultant working on internet of things products and services for mainstream consumers. She has a particular interest in the use of technology in mundane, everyday activities. Previously, she worked on energy management and home automation services as the service design manager for AlertMe.com, a connected home platform provider. Prior to this, she was Head of Research for the London studio of design consultancy Fjord, where she led Fjord's involvement in the Smarcos EU consortium researching the interusability of interconnected embedded devices and services. She has worked in UX design and research for mobile, multiplatform and web services since 1997.