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Contagious: Why Things Catch On - Community Reviews back

by Jonah Berger
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Constantly Moving the Bookmark
Constantly Moving the Bookmark rated it 12 years ago
In this day and age so many people believe that advertising and/or social media drive trends. New words have even been coined to describe the phenomenon … trending or viral. But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certai...
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