Contagious: Why Things Catch On
Jonah Berger,Hardcover, English-language edition,Pub by Simon & Schuster
Jonah Berger,Hardcover, English-language edition,Pub by Simon & Schuster
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Format: Textbook
ASIN: 9781451686579
Publish date: 05-03-2013
Publisher: Simon & Schuster
Edition language: English
Category:
Non Fiction,
Language,
Science,
Business,
Culture,
Self Help,
Sociology,
Leadership,
Psychology,
Social Science,
Communication
Explains why word of mouth works and why people talk about certain products. The part about triggers was very interesting.
So i won this in a goodreads give away. It's awkward and weird, since i could care less about product delivery, placement, or how one can and will make his or her product succeed. It seems to serve its purpose well, however, that i received this book, but for totally different reasons than the sm...
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