Corey Koberg is a founding partner at Cardinal Path where he leads the advertising, social, user experience, development, and search optimization practices. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Google Analytics Essential Training (Lynda.com, 2011) and technical editor of several works, among them Performance Marketing with Google Analytics (Wiley, 2010), Google AdWords Essential Training (Lynda.com, 2011), and Google Website Optimizer Essential Training (Lynda.com, 2010)As a consultant, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, NBC, Papa John's, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization. Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world's first web browser.Corey began his love of international travel while living in Hong Kong and covering the 14 countries of the APAC region for Intel. After a year in Germany with HP (DEC), Corey went on to design and deploy high-speed Internet backbone infrastructure for international telecom providers, banks, universities, and governments across South America, Eastern Europe, Asia, and Scandinavia. He was then part of the team at Qualcomm that deployed an advanced IP-based messaging system across the United States and Europe. As a founder and Partner at WebShare, Corey was responsible for the advertising and analytics practice prior to the merger with Cardinal Path.Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois Alumni Association and the local Emergency Response Team.