Craig Rusch (1964 -) was born in Torrance, CA. He is a professor of psychological anthropology at Vanguard University located in Costa Mesa, CA. He also serves as Chief Strategy Officer with GeNext Solutions, a professional service firm that specializes in cross-generational management. Craig received his doctorate from the University of California, Irvine in Social Sciences with an emphasis in cross cultural cognition and social networks. His areas of specialization include developing generationally effective leaders, creating healthy organizational culture, understanding the impact of culture on cognition and emotion. His current research focus is developing applications of managerial cognition and emotion to specific generational issues. Dr. Rusch has published in leading academic journals in his field. He has consulted with both non-profit and for-profit organizations developing solutions that are sensitive to both organizational and human system needs. In his university and business activities Craig works closely with Millennials as both an educator and mentor.