Daniel G. Bachrach, PhD, is Professor of Management at the Culverhouse College of Commerce of the University of Alabama. Professor Bachrach is editor or coauthor of six books, including Becoming more than a showroom: How to win back showrooming customers (Palgrave-Macmillan); Management 13e (Wiley); Exploring Management 5e (Wiley), Transformative Selling (Wessex); 10 Don'ts on Your Digital Devices The Non-Techie's Survival Guide to Cyber Security and Privacy (APress); and The Handbook of Behavioral Operations Management (Oxford University Press). Dan’s peer-reviewed articles have appeared in range of top-tier academic outlets, including Organization Science, Journal of Applied Psychology, Strategic Management Journal, Personnel Psychology, Organizational Behavior and Human Decision Processes, Journal of Retailing, Journal of Personal Selling and Sales Management, Production and Operations Management, and Journal of Operations Management.