Dave Heistein is currently the managing partner of ProfitwiseAccounting, Inc.,(www.profitwiseaccounting.com) a San Diego based accounting firm specializing in helpingsmall and start-up businesses with their bookkeeping, accounting, tax andpayroll needs. Dave started down this path with a degree from UCSB inBusiness Economics with a concentration in Computer Science and Accounting.While still in school, he worked in the accounting department for a largeFortune 100 company. After graduation, he followed his dream of owning hisown business and launched a software and Internet consulting firm thatdeveloped custom CRM and web solutions for small businesses.From there he served as a CFO Consultant and founding member of two otherSan Diego based businesses before jumping into the world of public accountingand launching his own firm in 2004.Dave is also an Intuit QuickBooks Advanced Pro Advisor and trainer. He is apopular speaker and has presented to groups and companies such as San DiegoAssociation of Realtors, Helms Briscoe, and International Virtual AssistantsAssociation. He is also a popular guest blogger and author.Not only is Dave passionate about his own success as an entrepreneur, but hispassion extends over to helping his small business clients become moresuccessful in reaching their business and personal goals.