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David Ogilvy
Birth date: June 23, 1911
Died: July 21, 1999
Category:
Business
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Books etc.
Books etc. rated it 15 years ago
Eventhough I'm not working in this field, the first part about fishing for client and how to manage an advertising agency was really useful and as he said could be implemented for all kinds of design offices. The rest of the book was an interesting insight on advertising industry in the 60's. Readin...
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