Deluxe: How Luxury Lost Its Luster
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on...
show more
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
show less
Format: paperback
ISBN:
9780143113706 (0143113704)
Publish date: July 29th 2008
Publisher: Penguin
Pages no: 384
Edition language: English
4.5 stars, rounded up because this is a must-read: for those who believe in the transformative power of shopping and those who don't; for people who consider themselves unaffected by advertising and for those who notice the dramatic decrease in the quality of clothing they buy.A quotation I found (w...