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Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice - Dave Chaffey
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Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice
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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for... show more
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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Format: Paperback
ISBN: 9780273786542 (0273786547)
ASIN: 0273786547
Publisher: Trans-Atlantic Publications
Pages no: 679
Edition language: English
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Books by Dave Chaffey
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