Dr. Ferguson spent 13 years as a programmer and manager of an NBC television affiliate in Ohio, before getting his doctorate degree in mass communication at Bowling Green State University. After a dozen years teaching in Ohio, Dr. Ferguson relocated to South Carolina as the first chair of the Department of Communication at the College of Charleston. He has written 3 books on the television industry and consults with media companies, but only Media Programming (2013) is reasonably up-to-date (Media Promotion & Marketing was re-released in 2013 but not updated since 2006 and Broadcast Television Industry was never updated after 1998, so much of it is wrong now). Dr. Ferguson's latest research focuses on social media and their impact on older media and his work is certified on Google Scholar