E. Tory Higgins is one of the most highly-regarded and influential researchers in the science of motivation. He is the Stanley Schachter Professor of Psychology, Professor of Business, and Director of the Motivation Science Center at Columbia University. He is a Fellow of the American Academy of Arts & Sciences, and the author of Beyond Pleasure and Pain: How Motivation Works (Oxford, 2012). He has received the Donald T. Campbell Award for Outstanding Contributions to Social Psychology (Society of Personality and Social Psychology), the Lifetime Contribution Award (International Society for Self & Identity), the Distinguished Scientist Award (the Society of Experimental Social Psychology), the William James Fellow Award for Distinguished Achievements in Psychological Science (the American Psychological Society), and the American Psychological Association Award for Distinguished Scientific Contributions. He is also a recipient of Columbia’s Presidential Award for Outstanding Teaching.