Eric Schulz is a master marketing teacher who worked for over 25 years in brand management and marketing for some of the world's best companies : Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company to name a few. He also has a background in sports marketing, having served as General Manager of a minor league baseball team, VP of Marketing that launched the XFL Football League, Olympic Marketing, and professional basketball (NBA-Utah Jazz). He has taught brand management in both undergraduate and MBA programs at Brigham Young University, The University of Utah, and is currently a faculty member of the Jon M. Huntsman School of Business at Utah State University.