Erik Luhrs has been called "The Bruce Lee of Sales," a "Marketing Maestro" and a "Sales Funnel Mr. Fix-It." He is the author of BE DO SALE and the creator of The GURUS Selling System (www.guruselling.com). To create The GURUS Selling System, Erik studied (and continues to study) the methods used by the top sales trainers, salespeople and marketers in the world. However, Erik goes beyond what these mentors consciously teach and studies what they do unconsciously or unknowingly as well, because he knows that these overlooked techniques are the real "secret sauce" to super sales performance.Erik has created profit-catapulting strategies for 100's of businesses. He has worked with companies of all sizes, from $1MM start ups to Fortune 500 companies like Swiss Re, McGraw-Hill & Credit Suisse. Erik is certified in NLP, The Silva Method & Accelerated Learning.