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Eugene A. Cernan
Eugene A. Cernan's Books
Marketing the Moon: The Selling of the Apollo Lunar Program - David Meerman Scott, Richard Jurek, Eugene A. Cernan Fallen Astronauts: Heroes Who Died Reaching for the Moon - Colin Burgess, Kate Doolan, Bert Vis, Eugene A. Cernan
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Marketing the Moon: The Selling of the Apollo Lunar Program - David Meerman Scott, Richard Jurek, Eugene A. Cernan
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Margitte's Reviews rated it 11 years ago
text Marketing the Moon - the Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek
"Marketing the Moon" is an illustrated and comprehensive report of the history of the historical moon landing in marketing terms. The known, unknown, good, bad, the amazing, the challenging, the behind-the-scenes drama and jubilation. The discussion goes back to Jules Verne, who wrote his book 'From...
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