When running a business you want to reach as many potential customers as you can. It doesn't matter if you're selling a product, advertising an artist, offering a service or operating a website. If you go into a venture making a profit you want to maximize that profit by getting as many eyes on you as you can.That's where Facebook marketing comes in.It's never been easier to advertise through Facebook. Even if you have no experience in marketing or have been running a successful business for years, Facebook has an ever-expanding set of tools that help you narrow in on and convert its ever-expanding user base into customers. You can do it effectively with or without cash, spending as much or as little time as you like, and see major results through collected data—data that you can then use to continue your marketing campaign and grow your business even further. But you still need to know what makes Facebook marketing so effective, and that's what you'll learn from Facebook Marketing: The Secrets to Building Your Brand, Making Money and Growing Your Business. This book will take you through the step-by-step process of setting up a Facebook page for your business as well as break down the mechanics of successful Facebook marketing and how to implement them. Mechanics like:•Engaging content that customers will want to share, which organically spreads the reach of your ads with minimal effort•Networking through social media to connect with other businesses and cross-promote to share customers•Collecting and understanding Facebook advertising metrics to better build your next add campaign•Free methods of advertising vs. paid advertising campaigns, and how to utilize both for maximum results•What really makes your brand and maintain a consistent image no matter what your marketing goals are•And so much moreNo matter what your goals, your scale, your budget or experience, Facebook Marketing: The Secrets to Building Your Brand, Making Money and Growing Your Business will explain in plain English how to get started advertising on Facebook and achieve real success.