About the bookaccording to freakonomics: a rogue economist explores the hidden side of everything, economics is essentially the study of incentives. It is the study of how people get what they want and need, especially when other people also want and need the same things. The authors tackle their study with a mountain of data and a simple yet unasked question, usually with surprising results.the questions asked and answered in freakonomics: a rogue economist explores the hidden side of everything sound nothing like the typical questions an economist would ask.through forceful story telling and wry, tongue-in-cheek humour, the authors proceed to turn conventional wisdom on its head with their findings and correlations. He explores everything from the inner workings of drug cartels to the effect of abortion laws. From cheating sumo wrestlers to how much parents and upbringing really matter. What unites these queries is the belief that despite the complications and deceit of the modern world, the world is not impenetrable and unknowable; all you need do is ask the right questions. The reader is introduced to a new way of thinking by the clear-eyed and freakishly clever authors. The book was published by william morrow in the year 2005 and it is available in hardcover.