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Fred Wiersema
Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. He is best known for his thought and practice leadership in the B2B field, and for advancing the discipline... show more



Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. He is best known for his thought and practice leadership in the B2B field, and for advancing the discipline of customer intimacy in both consumer and business markets. He is co-author of the global top seller, The Discipline of Market Leaders, and several other influential books. His doctorate is from Harvard Business School

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Fred Wiersema's Books
The Discipline of Market Leaders - Michael Treacy, Fred Wiersema How to Build Customer Confidence - Fred Wiersema The New Market Leaders: Who's Winning an... The New Market Leaders: Who's Winning and How in the Battle for Customers Audiocassette - Fred Wiersema The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Michael Treacy, Fred Wiersema The New Market Leaders: Who's Winning and How in the Battle for Customers - Fred Wiersema Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success - Fred Wiersema The New Market Leaders: Who's Winning An... The New Market Leaders: Who's Winning And How In The Battle For Customers - Fred Wiersema Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series) - John J. Kao, Rosebeth Moss Kanter, Fred Wiersema, Tom Peters What's the Problem with Customers? - Fred Wiersema Customer Service - Fred Wiersema Customer Service - Fred Wiersema
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