Gina Gullo and Angela Rinaldi are consultants to the building and design industries. Their company, Better Builder Strategies, offers services in design center option program development and implementation, sales and design training, operational organization, and space planning.A business owner and operator for 30 years, Ms. Gullo has worked in retail, in the financial markets, and as an interior designer. She directed design studio development for WCI Communities Inc., a major home building and development company in southwest Florida, overseeing option programs, studio environments, operations, and training programs. Ms. Rinaldi's experience encompasses 32 years in the education, retail, and home building industries. Her home design and option selection experience spans the high-end custom and production home markets. She has coordinated design development for custom homes, assisting discerning buyers one on one with the selection process. She helped manage a high-volume home design center and was the senior design associate and head of training for WCI Communities Inc.