This book celebrates 12 of those great regional quaffs, some of which still exist as brand names under large brewers. Each chapter is devoted to the history, players, advertising, breweries, and, of course, the product associated with each brewer. All regions of the United States, as well as Canada, are represented. Brands include Acme, Ballantine, Falstaff, Hamm's, Lone Star, Lucky Lager, Miller, Olympia, Pabst, Rainier, Rheingold, and Schlitz. Archival photography, period advertising, and other breweriana have been sourced from some top collections in the country, illustrating how each brand survived and thrived despite such external factors as wars, Prohibition, and tax hikes, and the ultimate fate of each is explained.