LAUNCH BIG EVEN IF YOU'RE STARTING SMALLGuerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. This is actually, far easier than you’d think.TRAIN THE INTERNET TO SELL BOOKS FOR YOUThis is a crash course on some of the more creative book marketing strategies I’ve discovered in my first year of publishing fiction. It builds on a lot of the content marketing and platform building tactics I’ve used to build two six-figure businesses around my non-fiction books. People often say it’s harder to market fiction… I’ve found it to be easier, because there is so much less competition (there are tons of books, but very few authors are using the strategies I use to get visibility and reach new readers). FAST AND EFFECTIVE BOOK MARKETINGI wanted to provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book professionally, and keep it selling enough to support you while you write another. I can't tell if it's too simple or too advanced, let me know what you think.I only mention the things I actually use, that I know work, and ignore all the other things that don’t get results. We’ll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle.***The pre-order version of this book shipped with the wrong file! If you downloaded something on your Kindle that looks rough or unfinished, please email me so I can send you the correct version!***