Howard Moskowitz is president and CEO of Moskowitz Jacobs Inc., a firm he founded in 1981. Dr. Moskowitz is both a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and an inventor of world-class market research technology. Among his important contributions to market research is his 1975 introduction of psychophysical scaling and product optimization for consumer product development. Whereas these methods are standard and well accepted today, they required a massive culture change in the 1975 business community. In the 1980's his contributions in sensory analysis were extended to health and beauty aids. Dr. Moskowitz graduated Harvard University in 1969 with a Ph.D. in experimental psychology. Prior to that, he graduated Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited 25+ books, has published well over 400 articles, has lectured in the U.S. and abroad, and serves on the editorial board of major journals. In 1972 Drs. Moskowitz and E.P. Koster co-founded the journal Chemical Senses and Flavor, now called Chemical Senses, the leading journal in the field. He has won numerous awards, among them the Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001, 2003 & 2004 awards by ESOMAR (European, now World Society Of Market Research) for his innovation in web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development. The self authored concept technology has brought concept/package design development and innovation into the realm of the researcher, significantly reducing cost, time and effort for new product and service development. In 1992 Dr. Moskowitz founded a $2,000 prize for young scientists working in the psychophysics of taste and smell, administered through the Association of Chemoreception Scientists, which continues today to encourage young researchers. In 2004 he became a Fellow of the IFT (Institute of Food Technologists), and was awarded the David R. Peryam lifetime achievement prize by the American Society for Testing and Materials. In 2005 Dr. Moskowitz received the Charles Coolidge Parlin Award from the American Marketing Association, considered to be the 'Nobel Prize' of market research, for his lifetime contributions to the field, ranging from product work to the optimization of consumer concept and package designs. He appeared weekly between 2004 and 2006 as the 'Food Doctor' on ABC NewsNow, where he anchored a 10 minute spot, featuring young food and beverage entrepreneurs spot, featuring young food and beverage entrepreneurs.Moskowitz Jacobs, Inc. Mind Genomics(RIdeaMap(R).net received the 2012 Edison Bronze Award for applied technology-research tools. The awards recognize ideas at the forefront of new products, services, marketing, design and innovation. Dr. Moskowitz was a contributor to the new Quest documentary "The Naked Brand", which is being screened during NYAdweek, October 3, 2012. His latest e-book, "Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind" (Bentham Science Publishing) is available online from http://benthamscience.com/ebooks/a-z.htm as of September, 2012.