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Ian Ayres
Ian Ayres is the William K. Townsend Professor at Yale Law School and the Yale School of Management, and is editor of the Journal of Law, Economics and Organization. In addition to his best-selling SuperCrunchers, Ayres has written for the New York Times, the Wall Street Journal, Financial Times,... show more



Ian Ayres is the William K. Townsend Professor at Yale Law School and the Yale School of Management, and is editor of the Journal of Law, Economics and Organization. In addition to his best-selling SuperCrunchers, Ayres has written for the New York Times, the Wall Street Journal, Financial Times, International Herald Tribune, and The New Republic. He lives in New Haven, Connecticut.Barry Nalebuff is Professor of Economics and Management at the Yale School of Management. His books include The Art of Strategy (an update of the best-selling Thinking Strategically) and Co-opetition. He is the author of fifty scholarly articles and has been an associate editor of five academic journals. He lives in New Haven, Connecticut.

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Deb's books
Deb's books rated it 15 years ago
I won this book through the first reads program. This copy is an advance uncorrected proof.I expected more than one method of incentives to be presented. I think he was just trying to provide reasons why his website works.
Michelle CH
Michelle CH rated it 15 years ago
There were some parts of this book that were really interesting ( real examples from real companies I.e. Zappos) but most was too technical for my level of interest. I generally like books that explain behavioral economics ( and when you manage others, take-always are always good). These would be id...
davdittrich read
davdittrich read rated it 15 years ago
http://pro-libertate.net/20100318/115-read-super-crunchers-why-thinking-numbers-new-way-be-smart
chadkoh
chadkoh rated it 15 years ago
Imagine The Deciding Factor rewritten by someone with a sense of humour rather than a copywriter for a huge data-mining company, mix in a little of The Long Tail, some Malcolm Gladwell, and you get this book. Mostly the book presents how regression analysis and randomized testing are used in a serie...
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